Get Lost bag in situ.

Bag designs cntd

This is what the bag would look like with the design printed onto it. I love how versatile the logo is and works on any format.

here are a few alternative designs.

BAG DESIGNS.
One of my solutions is a "welcome" bag given to new students who are new to leeds and want to "get lost" in the city and learn about their new surroundings.
Inside the bag would contain.

Booklet: Contains information about whats going on in Leeds and how to keep up to date complete with checklist of bars and places of interest.
Disposable camera so you can take photos of places of interest you would want to remember. Also whenever you see a place on the checklist cross it off and take a photo of it so you remember where it is for future reference.

A few designs for the bag:

TONE OF VOICE.

Tone of voice is very important when it comes to design. It can completely mislead someone and change the context. If a swear word is written in harsh,bold,heavy type it sends out the message of anger,rage etc but if written in a more "inappropriate" typeface it may make the viewer question the context of the message.

With a phrase such as " get lost " its hard not to think of it in a negative manner. It's used in a rude way and that is what people are used to so they associate " get lost " as " Go away" I was starting to question my message because it may be a harsh way to welcome the first years but looking back at the way I've approached it I think I've managed to soften the blow.


"Using a script font to soften the blow"





I like the layout of this one. The swirls and loops of the "G" loops around and forms the l and it almost looks natural



Although I prefer this one because it sits better to me.



"Text in circle"

The swirls of the "G" follows the natural shape of the circle in which it sits in.
I can see it sitting in websites,blogs etc better and its perfect for stickers.



Colour also has an impact on how we read messages. Harsh colours could give out an angry message so I'm going to use softer colours.

while experimenting with colour I picked this one out because I think the light blue softens the blow yet the grey background also adds a hint of seriousness. I think the other colours I had looked childish and may seem quite patronizing to the audience.

This is keeping with the hand rendered type but I think this will become more legible than the other one when imitated.


Just like I did with the previous type.I first did a single line type in the same style but yet again it was not effective.



This is a more resolved version of what I want.I'm not 100% sure about the shine of the letters.But I'm going to try and vector it and see how it turns out.



I think this came out quite successfully but I'm beginning to fear how serious this would be took with a logo like this.I want the audience to be confident with what I'm talking about.I want them to trust me showing them around etc.
I'm going to try and see how it looks with delivery e.g dvd,webpages etc. Before I completely abandon the logo.





Although these were done quite quickly and are not final I'm really beginning to think this logo wont be taken serious enough.
I think I need to look at more methods on how to deliver it with a more mature tone of voice.

BRANDING|get lost logo.

I've been looking at logotypes and branding for this brief and the key word that I'm sticking with is simplicity.
I don't want to too clever with this and i want it to be kept nice and simple so it becomes more versatile in terms of where I can put the logo i.e bags,websites etc.





I'm looking to be light hearted with this and not be too serious but give an educational message at the same time.I was drawn to this hand drawn type and I loved how it was simple,laid back and done by hand.The loops in the type suggest laid back and relax.I want to use flat colours though.



This is my initial response.I tried a single line "get lost" but in the same style which proved to be not so effective.


I must keep it consistent and make the letters join up.My first fears are if when I fill this in will it lose legibility because some of the joints may become invisible.

Speaking From experience.

Produce a range of graphic products that make a statement,comment,observation and/or give advice about your experience on your first year of this course.

As soon as I read this brief I had a ton of ideas come flooding in .Who better to do this than people who have actually gone through it themselves. Before I moved to leeds I looked on websites such as youtube and peoples opinion of the city.All i had to go on really was a youtube video about Leeds met living which was no use to me really.So when I arrived in Leeds I ended up getting lost so many times which for new people to leeds could be really dangerous.I myself was mugged because I never knew where I was and looked lost.once you have become comfortable with your new surroundings and know where things are and how to get home safely you wont become an easy target and you'll begin to feel more safe and welcomed into the city.

I thought it would be helpful to make a video tour guide complete with maps and checklist to point out landmarks of the city which then makes it easier to know where you are and where you need to go.